CORPORATE GIFTS: SHOW YOUR CLIENTS THAT YOU APPRECIATE THEM
Have you ever wondered why corporate gifts are important? Corporate gifts are a great way to show your clients that you appreciate them in a genuine and thoughtful way. Done well, corporate gifts provide an excellent return-on-investment by strengthening relationships that lead to more and sustained business.
7 reasons corporate gifting is essential for your business:
Create mutual respect: Respect is key to a positive outcome. The right gift communicates that you admire the receiver and hold them in high esteem.
Establishes trust: Gifting a help build confidence when two parties are starting a business relationship. We help our client choose the right gift through careful consultation to determine the current relationship and what gift would best establish a tone of dependence for both parties.
Sets a tone: It's no secret that when someone brings a gift to an engagement, it has an effect on the environment and creates an encouraging mood. The recipient is thankful for the gesture and with a positive environment, they are often more open to the exchange of ideas.
Help celebrate the culture: In some cultures, gifting can be a necessity for specific social occasions. To avoid committing a social blunder it is important to understand the culture and whether they value gift-giving for certain events.
Express gratitude: A common reason for gifting is to show your appreciation for someone and their work. The right gift shows the person your gratitude for a well-done job.
Subliminal reminder: A gift can also act as a reminder to the recipient of the client and the bond formed through gifting. It can act as a conversation starter with a third party and a reminder to the recipient that they are appreciated.
Tells your story: A gift can help convey your story with a client and gives them a greater understanding of your value proposition.
There are four key ingredients to a great corporate gift. String along with these and you will be on your way to choosing a corporate gift that sends your clients exactly the right message.
1) It's not about you
Giving a corporate gift isn't about you, it's about your client. The gift should be relevant and useful to them as individuals. Choosing the right gift and method of giving is important. But even more important is making the choice to proactively seek out your client's preferences and make a friendly gesture in the form of something nice for them to have that reminds them you value the business relationship they share with you.
2) Add a peculiar touch to your gifts
Every aspect of your gift should demonstrate thoughtfulness, from the packing to the message. Consider unique packing that will ensure your gift attention before it is even opened.
Be sure to include a personalized message-handwritten if possible. A personal touch to a corporate gift is all the more distinct in an increasingly digital age.
3) One size doesn't always fit all
Relying on your sector, your clients and the gift, it may be perfectly suitable to give all of your clients the same gift. But rather than automatically taking that approach, consider an alternative approach that focuses on your long-term and high-potential anchor clients.
Under this approach, you may be better off putting more thought into a smaller number of gifts for your high-impact clients, rather than giving the same gift to all your guests.
4) Be divergent!
The gifts differentiate your events from the competition: most likely you are not the only one who delivers gifts at your events, but the gifts can help you create an unforgettable moment. A thoughtful gift is a perfect way to distinguish your event.
Here at event panda, we make it easy to give gifts they will never forget. A gift, no matter how small, is a statement that you care about someone. Browse our selection of high-quality gift packing supplies. The best range of sizes, styles, and designs, including an eco-friendly range. Shop wrapping paper, gift bags, boxes, baskets, ribbons and many more.